Beauty is a funny concept: subjective and transient, with a tendency to always have stigmas growing around it.
Weddings are just the same. They are often associated with perfection, creating lots of uncertainty and anxiety in brides-to-be. And while it’s true for almost every single person, it’s particularly harder on those who are not represented nearly enough.
With this shoot, we aimed to show the beauty that shines through each and every girl who gracefully joined us for the day. They are strong, and they are loving. They are the heroines of their lives.
Disabilities should never keep people from feeling loved or having a wedding of their dreams. This unique and truly unprecedented campaign is a proof that beauty comes from the within. Together we can shift the perception of people with disabilities in the bridal industry, and give them a strong voice and a platform to show that they are heard and seen, as beautiful as they are.