My creative process goes way deeper than a simple logo design, because I believe that a pretty brand without roots is just an empty wrapping. We always start our process by discovering your deep driving purpose, your values, your mission, and the message you want to share with the world. Through a series of targeted questionnaires and interviews, I discover what makes your brand special and unique, and only then build its visual identity from there.
We then create an initial brand strategy document, which includes an overview of your target audience and competitors, a visual mood board, brand personality, messaging and tone of voice. Once we are both happy with the direction, I set to work on your brand’s visual identity.
Visual identity can cover everything from your logo and sub-marks, illustrations and patterns, fonts and typefaces, social media templates, brand visuals and collateral designs (packaging, business cards, presentations, etc).