Travel & Hospitality Editorial on Formentera, Spain

A BRIEF INTRODUCTION

Do you believe in destiny? I definitely do, and today I want to talk about the project that changed and shaped the direction of my professional path.
I’ve been a wedding planner for the past 5 years, creating and orchestrating weddings for couples from all over the world. It all started in Thailand, where I found myself also surrounded by the incredible world of Thai hospitality, and one of the best levels of the hospitality industry in the world. I was fascinated by it, I loved exploring new design hotels, their approach to guest management, the services they offered. I was creating in these beautiful spaces beautiful, one-of-a-kind events, but was always eager for more.
And then the opportunity created itself.

 

HOSPITALITY  EDITORIAL — GECKO HOTEL & BEACHCLUB


Together with the Vogue photographer Sandra Aberg, I was asked to style and direct a branding shoot for a newly refurbished Gecko Hotel and Beachclub in Formentera.
After a complete renovation, this beautiful boutique hotel nestled on a wild coast of a Bohemian Spanish island was eager to attract young passionate couples to celebrate their weddings there or plan a romantic honeymoon.  We set to create an image their dream clients wouldn’t be able to resist!
The visual component is so important in the modern world. We all live in the era of Instagram, luxury lifestyle promotion and constant visual stimulation. For brands that means they need to be outstanding, to create campaigns that capture even the most sophisticated eye, and call for action.
I’ve worked on a mood board that encapsulated everything Gecko reflects: casual luxury, bohemian nature, modern simplicity. I’ve worked with colours naturally associated with the Balearic Islands – sand, peach, almond – with the added accent of electric blue, the main brand colour of Gecko.

 

Our shot list included dreamy morning in bed, follows by a lazy breakfast, and a pool session. We also needed to capture the main attraction of the hotel: the gorgeous sea and the atmosphere of serenity and relaxation.
Since another target group for a client was newly engaged couples looking for an intimate yet stunning location to get married at, I imagined a half-moon boho altar for a wedding ceremony, set among the trees, with the sea in the background.
Thanks to amazing gowns by my favourite modern designer Rime Arodaky, we managed to capture a young rebellious spirit of our bride – bold enough to challenge the traditional wedding arrangements, and classy – to keep the necessary ones close to heart.

These images are now a valuable asset to Gecko's online and printed marketing materials, and we're glad to be a part of that of that wonderful experience. 

Creative Direction & Planning: Xenia Motif
Photography: Sandra Åberg Photography & Sergio Sorrentino Photography

Flowers: Atelier de Kentia
MUAH: Lauren Buckley Make Up
Hair: Faye Brown Hair
Gowns: Rime Arodaky
Jewelry: The Vamoose

Stationery: Nice Plume